[AD – PR Product] Reco’s ToothTabs

Reco's ToothTabs Feature Photo
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And once again we’re here on a Wednesday morning! How are you all this morning? I can’t believe we’re almost a week into May already. In fact, thinking back to this time last year and the fact we were heading off on holiday. I can’t believe I’m jealous of year-ago-me. She didn’t know how good she had it.  But that brings me to today’s PR product – Reco’s ToothTabs, sent to me in exchange for an honest review. For more information about my sponsored/ad posts, please read my disclaimer.

Having read so much about the damage we are doing to the environment with our constant use of plastic, some of you may remember the steps I was taking to reduce my plastic consumption. If not you can check up on them here. One of those was making the switch from toothpaste tubes to toothpaste tabs.

Pink background with Reco's ToothTabs both in their white biodegradable packaging, and loose in a purple dish, alongside a bamboo toothbrush.

At the time, I was using the “Dirty” Toothy Tabs from Lush, but the lack of fluorine in them just didn’t sit right with me. I had a lot of dental work done in 2019, and since then I’ve been a lot more aware of what products I’m using on my teeth. So when Andy from Reco offered me the chance to trial their new Toothtabs in exchange for a review, I was delighted to find out they contain fluorine so said yes immediately! Now I had hoped to get this post live in advance of everyone heading off on their summer breaks, as toothtabs in general are great for travelling, but with everything that’s been going on so far this year, I thought we’d maybe better hang off a while. All I’m saying is, I’ve been dying to tell you about these for a long time and now I can at last!

About Reco

Andy his wife, Amy, founded Reco at the end of 2018 after returning from an overlanding trip from London to Cape Town. In their trusty Land Rover Defender (nicknamed Rusty, you can probably guess why!) they crossed through Europe, took a ferry to Morocco and drove down the Atlantic Coast to South Africa traveling over 16,000 miles in 7 months. The trip was amazingly diverse, the wildlife spectacular and the scenery breathtaking. But two things have really stuck with them:

1. The realisation of how little you need in life.
Rusty had a simple kit out. There was a bed in the back, a gas cooking stove, a 12v leisure battery to power our electrics and that was it. Andy and Amy had gone from their two bedroom house filled with all their ‘stuff’ to living out of a car, and didn’t feel like they were sacrificing much at all.

2. The resourcefulness of people they met.
Nothing was ever thrown away. Old milk cartons became the latest kids toy, empty tomato tins became desk organisers and canvas advertising banners were turned into boat sails. They were also experts at fixing and repairing things because they don’t have the luxury of simply buying a ‘new’ one.

When Andy and Amy came back to the UK, the extent of our disposable, single-use lifestyle became much more apparent and so they decided to do something about it. Taking water bottles with them wherever they went, buying fruit and veg from a local greengrocer rather than supermarkets and selling things they didn’t need rather than throwing them away.

The following is taken from Reco’s Mission Statement on their website, where you can find many examples on how you too can reduce your use of disposable, single-use items.

Reco are on a mission to champion the switch from a Single-Use mindset to Multi-Use one.

What do we mean by that? Well, you might have heard of the waste hierarchy, also known as the 3 Rs ReduceReuseRecycle.

It’s a great framework to apply to everyday situations to help you figure out how to minimise the amount of waste you produce.

Let’s say you are on your commute to work and heading to your local coffee shop to get your morning latte which comes in a single-use coffee cup. Going through each stage:

refuse reuse recycle waste hierarchy graphic

The Waste Hierarchy

Reduce – Single-use coffee cups should be high up on your list of things to reduce as they are not readily recyclable. They contain a thin plastic layer within the paper cup which is there to make sure you don’t end up with a soggy cup leaking all over your hand.

Reuse – Using a reusable multi-use coffee cup means that you can still enjoy your morning coffee while saying no to single-use cups. As an added bonus lots of coffee shops now give you a discount as well if you use a reusable cup 🙌.

Recycle – Many reusable coffee cups on the market have been designed to be completely recyclable once they reached the end of their life, unlike the single-use cups.

So using the hierarchy, you would have ended up using a reusable multi-use coffee cup and over a year you would stop hundreds of single-use coffee cups going to landfill. Or, you could have been a real hero and reduced your coffee consumption to zero, go you!

And that’s where our mission comes in. We believe the waste hierarchy, the 3 Rs, can be distilled into a simple mindset shift and that as a society we need to:

“Switch from a Single-Use mindset to a Multi-Use one”

Reco's ToothTabs - an infographic quoting the facts regarding Reco's ToothTabs

Reco’s ToothTabs

Every Year BILLIONS of toothpaste tubes are thrown away. Made from a mix of plastic and aluminium they are difficult to recycle and most end up in landfill. Make the switch to our plastic free toothpaste tablets. Zero Paste, Zero Waste!

Reco’s Toothabs are quite simply solid toothpaste. Each tablet is just the right amount to brush your teeth, and contains 1450ppm of fluoride to keep your tooth enamel strong and healthy –  the same level you would find in a standard tube of toothpaste and the amount recommended by the NHS. The tablets come in a little biodegradable glassine bag, made from nothing but paper. Their product labels are printed on 100% recycled waste paper, their mail out bags are purely made from sustainably sourced paper, and everything is 100% recyclable, biodegradable and compostable. A big bonus considering the Lush toothtabs came in a plastic bottle! So now I can reuse the bottle from Lush, and responsibly dispose of the packaging my new toothtabs have arrived in.

Reco's ToothTabs on display both in a purple dish and in their biodegradeable packaging against a white background

Made from 100% natural ingredients, Reco’s Toothtabs are free of artificial preservatives and stabilisers normally found in toothpaste.

Sodium Fluoride – enhances the strength of your teeth by supporting the repair of tooth enamel (1450ppm). Microcrystalline Cellulose and Silica – helps to remove plaque to give your teeth a wonderfully smooth feeling.
Eugenol, Stevia and Menthol – combined, they give our tabs a great minty taste and leave you with fresh breath. Sodium Bicarbonate and Citric Acid – blended to create just the right pH to encourage the remineralisation of tooth enamel.
Sodium Lauroyl Glutamate – makes the tabs foam up, aiding the overall clean. Xanthan-Gum and Magnesium Stearate – helps bind our Toothtabs together.

To use the toothtabs, simply take one tablet and chew on it to form a paste in your mouth. Wet your toothbrush, and brush your teeth as normal. Simple!

My Thoughts on Reco’s ToothTabs

So as I said, I’ve become used to using toothtabs over the last while, so I sort of knew what to expect when I first chewed on one of Reco’s Toothtabs, however I was pleasantly surprised. Having found the “Dirty” Toothtabs from Lush quite salty and unpleasant, these Reco ones were a complete contrast. You know the inside of a mint imperial? It’s sort of like that! A powdery texture that quickly forms a paste, and a lovely flavour of mint. In fact, I could still taste the mint 2 hours later! My teeth are looking whiter than they were at the start of the 31 day trial (although I also cut down on my coffee consumption during this time, so that might have something to do with it), and my teeth and mouth in general feel cleaner and healthier.

Get your hands on Reco’s ToothTabs!

If you would like to get your hands on Reco’s ToothTabs, you can get a 1 month trial here for only £3 and free p&p! After 31 days you are automatically switched to a rolling 3 monthly toothtab subscription for £11.50 (only £3.83 a month, and again delivery is free). There is no long term contract, so you can cancel your subscription at any point during the trial period by logging into your account. Don’t want to subscribe? Head to their 3 months supply toothtab page and select ‘one-time purchase’.

A larger infographic displaying the Reco's ToothTabs, and information regarding Reco's ToothTabs

Now I know, when compared to a regular toothpaste tube, the price per month may seem a little steep. Especially when you can buy a leading brand tube from a pound shop and it’ll last about 2 months. But this is one switch and monetary sacrifice I would be willing to make as an individual in order to help the environment.

So what do you think? Will you be giving Reco’s ToothTabs a try? Let me know in the comments below!

2 thoughts on “[AD – PR Product] Reco’s ToothTabs

  1. Boomer EcoCrusader

    These sound great! I wonder if they are available in Canada. I haven’t switched from regular toothpaste because dental health is so important and, like you, I just can’t forego the flouride. I’m going to go do some research.

  2. Monika Gil

    I have never thought that world would go so far to create a toothpaste tablets! Amazing!

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