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If you want your new start-up business to be successful, you will need to explore a variety of different marketing strategies. For example, you may need to build a new website, hand out leaflets or advertise on social media channels. Some marketing techniques will work well for your business and some may not, so it is important to experiment with different strategies until you find success.
In this post we’re going to take a look at five different marketing ideas to help you get the best results for your new business…
1. Digital Marketing
A great place to start focusing your digital marketing efforts is through social media. Instagram, Facebook and Twitter are all fantastic platforms for promoting your products or services to their millions of users. Blogging is also a good option because it helps you to demonstrate your industry expertise and it can also help your website to be found on search engines. If you’re not the best writer, you could consider an SEO agency to help you with your blogging and copywriting.
2. Offline Marketing
If you prefer more traditional methods, offline marketing could be a good fit for your business. Offline marketing includes things like direct mail and leaflets. These are great if you own a café or restaurant and want to reach your local customers. However, it is important to ensure they are well designed and eye-catching in order to save them from the bin! You may also wish to create some stylish business cards to hand to potential clients with your contact information.
3. Merchandise Marketing
Branded merchandise is another effective way to market your business. Promotional gifts act as a physical reminder of your company. You could give away branded merchandise at a local event to help build brand awareness and attract new clients, or you could add them to packages when your customers place online orders. This may help to encourage them to come back and shop with you again in the future.
4. Campaign Marketing
Competitions and giveaways are a great way to spread awareness of your new start-up and attract potential customers. You can use a number of different marketing channels to help promote your campaigns, such as email and social media. By creating a cross-channel campaign you can also benefit from more subscribers to you newsletter or more social media followers.
5. Face to Face Marketing
Digital marketing is an important part of any business strategy; however don’t forget about traditional face to face marketing too. Attending a networking event can be an ideal way to find new business opportunities and grow your list of contacts. Don’t forget to take along your business cards!
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